How not to lose your customers
IT’S MY BIGGEST IRRITATION IN MARKETING...
...the amount of money some organisations spend on customer acquisition against the punitive amounts spent on customer retention.
In some cases customer acquisition can cost up to 3x more than customer retention... crazy!
‘Love thy Customer’ is the second business commandment after ‘Honour thy Cashflow’... Customers are the life-blood for any business. They know you, they know your business and hopefully they think you’re amazing and wouldn’t hesitate at spending more money to receive even more value from you.
They are also a valuable source for developing new products and services, researching your market and promoting your brand.
For further inspiration, please find below my top 8 ideas for ‘Loving thy Customer’
- Send them a monthly newsletter / email
- Interview them for a blog post
- Offer them discount on a new product / service
- Arrange a quarterly / annual review meeting
- Invite them to an open day
- Ask them to test a new product / service
- Quarterly prize draw for customers only
- Christmas cards, birthdays cards... valentines cards?
What’s working for you?