How to Grow a Powerful Personal Brand as a Coach or Consultant (Without Feeling Like a Show-Off)

Let’s be honest: “putting yourself out there” can feel awkward.

You didn’t become a coach or consultant to spend your days making Instagram Reels or writing LinkedIn posts.

However…

You are your brand.

And if people don’t know you, they won’t buy from you.

Why a strong personal brand is non-negotiable for Coaches and Consultants

• Trust and credibility:
  A strong personal brand is crucial for coaches and consultants, with 92% of people more likely to trust recommendations from individuals over brands, helping build credibility with clients.
• Industry growth:
  The coaching industry is projected to grow by 5.4% annually, reaching £19 billion by 2026. Those with established personal brands are better positioned to capitalise on this growth​.
• Visibility and engagement:
  Personal brands shared by individuals are 24 times more likely to be re-shared on social platforms than content from companies, giving coaches and consultants a powerful tool to increase visibility and attract clients.​

So how do you build a personal brand that:

• Attracts ideal clients?
• Positions you as an expert?
• And still feels authentic?

Here’s the no-fluff strategy—rooted in what’s ranking on Google and what works in real life.

1. Define what you want to be known for...

Before you do anything, get laser-clear on what you stand for.

Ask yourself:

1. What kind of transformation do I help people achieve?
2. Who do I serve best?
3. What am I tired of seeing in my industry?

Example:

Instead of saying, “I’m a business coach,”

Try: “I help purpose-led consultants attract premium clients without paid ads.”

Clarity is the first brand builder.

2. Craft a core message that hits home...

The strongest personal brands have a point of view.

Your message should:

1. Challenge common thinking
2. Reflect your beliefs
3. Speak to your audience’s exact pain points

Instead of: “Work with me to grow your business”

Try: “You don’t need more hustle. You need a strategy that respects your energy.”

When your message is magnetic, people start quoting you.

3. Create content that educates and connects...

Pick one platform your ideal clients actually use. (LinkedIn, Instagram, or YouTube are great places to start.)

Then post regularly with a blend of:

• Education (tips, how-tos, myths busted)
• Social proof (client stories, testimonials)
• Personality (behind-the-scenes, values, quirks)

Tools to make it easier:

• Canva for visuals
• Buffer or Later for scheduling
• ChatGPT to generate ideas

Consistency > perfection.

4. Build signature stories that sell...

Want people to remember you?

Tell them a story.

You don’t need a Hollywood plot. You just need:

1. The before (what was wrong)
2. The turning point (what changed)
3. The after (what’s possible)

Create 2–3 stories:

• Your “why I started” story
• A powerful client transformation
• A moment that shaped your beliefs

Use these in sales calls, presentations, and content. They’re your greatest assets.

5. Show proof (not just personality)...

A personal brand isn’t just what you say - it’s what others say about you.

Build trust by showcasing:

• Screenshots of feedback
• Client wins
• Case studies
• Podcasts or guest features
• Speaking gigs or workshop photos

Pro tip: Create a “praise” folder to collect this in real time.

6. Be consistent - even when it’s quiet...

This is where most people fall off.

They post a few things… then disappear for a month.

Your audience? Gone.

• Pick a sustainable rhythm.
• Show up even when you’re not launching anything.
• Stay top of mind—especially when things are slow.

Personal branding isn’t a sprint. It’s a rhythm.

And finally…

It’s time to be seen

You don’t need to be famous.

You just need to be findable.

If you’re a coach or consultant with something valuable to share, it’s time to stop hiding and start leading.

Your future clients are searching for someone like you.

Need Help?

If you are a Coach or Consultant and need help, guidance or finding clarity - jargon free - with your personal brand strategy - just hit the 'reply' button or email: simon@marketingskillsacademy.co.uk and let's arrange to have an informal chat?